The first dimension at the “Strategic/organizational level” focuses on the “shaping” capabilities of the leader. Designing an environment that is conducive to performance, growth, collaboration, and engagement is at the heart of enabling leadership – and social technologies play an increasingly important role in constituting and shaping this environment.
 
Raising the Social Media literacy of a leader’s 360 degree environment, and the appropriate design of the cultural context in which the use of social media takes place, are fundamental OSML strategies that need to be driven with equal focus. To succeed in this process, it is important to make sure that the very DNA of Social Media - transparency, timeliness, horizontal collaboration, etc. -  becomes an integral part of the advisory process. 
 
Digital natives can serve as great “literacy accelerators” here, by sharing their knowledge and expertise, for example through reverse mentoring programs. If orchestrated well, they become important resources for driving change faster.
 
Enabling their environment to excel is one of the most important and rewarding tasks of leaders. We would like to hear how you foster the effective use of social media in your sphere of influence and what you think about the importance of this skill.
 
Questions that come to mind are:

• How do you contribute to raising the (social) media literacy of your immediate internal (direct reports, peers, teams...) and external stakeholders (suppliers, partners, customers...)?
   
• What strategies do you have to enable and support your environment in the use of social tools?
   
• The new generation joining the workplace is often (social) media savvy. How do you harness its skills to develop your team's and your own (social) media literacy?
• How do you create a culture of learning and reflection, vital to the spread of (social) media technologies and capturing its benefits?

 
From a more conceptual perspective, we’d be interested to discuss questions such as:

• How can senior leaders build Social Media Literacy across a large scale organization?
   
• How can leaders leverage Social Media to (re)position their organizational unit within the larger context of the corporation (internal marketing/branding/identity)?
   
• The very leaders that need to act as advisers and orchestrators are often the ones lagging behind in social media literacy? How to overcome this conundrum?
   
• Different maturity levels of digital literacy will lead to a new informal hierarchy in organizations. How does this impact organizational dynamics and how should leaders respond?

These are only examples, designed to inspire contributions. Let’s start the conversation!