Organizational Social Media Literacy -
a New Form of Competitive Advantage

Over the last few years, social media technologies have become key drivers of societal development with significant impact on the way businesses and organizations work. The change we are already seeing is massive; it leaves no function untouched, and it fundamentally disrupts the way we are used to design and lead organizations.

Understanding the impact of these technologies is critical, because they do not only upset current practices and routines; they are also key levers for the much needed transformation of our traditional management and leadership models.

Leaders need to embrace the new realities and develop the personal and organizational capabilities to deal with the opportunities and risks that come with ubiquitous communication and connectivity. They need to develop Organizational Social Media Literacy and leverage it to build the organization of the future.

They will be rewarded with a new form of competitive advantage.